By Adam Joseph Reed
I am writing this blog to explain
and describe the use of contracts in the media industry to NCTV and advice upon
the use of them in their productions. A contract in business terms is an
agreement that is signed by someone to show they agree with the statement. The
statement is enforceable by law if the signer goes back on his terms.
An
Exclusivity contract is where the rights are owned by a certain company and no
one else. For example the rights to the Halo game series are in the hands of
Microsoft alone. Meaning the games featuring Halo universe are only released
for the Microsoft gaming console, the Xbox. Exclusive contracts ensure that
only one company owns the rights to a franchise or even a person. I found an
article dated from 2008 that states the TV Chef Jamie Oliver signed a contract
that “will tie him exclusively to” Channel 4 “for the next two years.” http://www.telegraph.co.uk/news/celebritynews/3242731/Jamie-Oliver-signs-2-million-Channel-4-deal.html. This means the UK broadcaster
Channel 4 offered him “£2 million” so that he will only cameo/present shows
made and shown on their TV channel.
If
NCTV wanted to secure a certain talent or franchise to only appear on their
productions they would have to offer a sum of money and an exclusivity
contract.
When
hiring workers you have to take responsibility for any accidents they may have
whilst working for your company. Health and Safety is where certain precautions
to make sure people feel safe in the work environment. It is the employer’s
duty to ensure that the welfare of its employees is taken into account. It is
important for any company to invest in liability insurance so that if a worker
did injure themselves it can be shown in a court of law that you did take
precautions against what happened, and that the accident is in no way the
company’s fault. I would advise that NCTV looks into getting liability
insurance as, if it can be proved it was the company’s fault for an employee’s
injury in the workplace then they can be sued by the victim and loose a
considerable amount of money.
As
well as looking after the wellbeing of the employees, you must also make sure
they are not being discriminated against by other employees. Discrimination is the
act of bullying someone because of their characteristics alone (for example
sex, race, age, or religion). In 2006 on the 1st of October the Employment
Equality (Age) Regulations 2006 was passed in the UK to prohibit “employers
unreasonably discriminating against employees on grounds of age” http://en.wikipedia.org/wiki/Employment_Equality_(Age)_Regulations_2006 by making the act of
discrimination illegal in the work place.
If NCTV would be interested in using an already established
show/character in one of their productions they would have to look into purchasing
the rights to it. Copyright is a legal ownership of the rights to use/distribute
something. These rights are mostly in the hands of the original creator of the
piece, for example “the photographer of a photograph or the author of a book” http://en.wikipedia.org/wiki/Copyright.Thi s legal concept is in
place to make sure properties that the creator owns are not used by anyone else
without the authorization of the owner.
Something
very similar to copyright is a trademark, as it is legally owned by a party. A
trademark is a logo or symbol that is legally registered by a corporation to
represent them. All logos that are classed as a trademark have a small font
size R in a circle or TM next to the logo. The R means registered trademark.
The small symbols are there to show that the logo has a corporate owner so
cannot be used by anyone else without permission.
When
working on a factual production about a person or group of people it is very
important to paint portray them in a fair light. What this means is, say if
NCTV was producing a show detailing peoples religious beliefs. Even if the crew
working on the production do not believe in the same beliefs as the subject of
the documentary they must not deny the religion or disrespect it. You must represent
them well. To make sure you are not portraying them in a completely bad light.
An example of this is the 30 minute BBC Panorama special ‘North Korea
Undercover’ http://www.bbc.co.uk/iplayer/episode/b01s1mfw/Panorama_North_Korea_Undercover/. The special features a
group of people going into North Korea under cover to film the state of the
country. Despite the fact of going to a country with false identification being
illegal, the BBC were allowed to get away with it as at the time North Korea
was in the public interest and a social concern, as there was a looming threat
of a nuclear war breaking out. Even if you agree that North Korea is a horrible
place, you must admit the documentary does misrepresent it. A case of this is
the creepy atmospheric soundtrack that underlies most of the production. This
soundtrack immediately gives the impression that North Korea is bad. Whilst it
may be true that North Korea is a scary place, it is not ethically sound to add
a spooky score to glaze the 30 minute factual piece.
The
BBC when making shows follows the Code of Practice. According to the BBC
website http://www.bbc.co.uk/commissioning/tv/how-we-work/business-requirements/code-of-practice.shtml
the code “sets out the
principles which are to be applied when the BBC is, for a purpose connected
with the provision of Public Television services, agreeing terms for the
commissioning of independent productions.”. The Code is on place to make sure
serious topics are handled in a professional and respectful manner. It
prohibits “the use of profanity, the negative portrayal of family life,
irreverence for God and religion, illicit sex, drunkenness and addiction,
presentation of cruelty, detailed techniques of crime, the use of horror for
its own sake, and the negative portrayal of law enforcement officials” http://en.wikipedia.org/wiki/Code_of_Practices_for_Television_Broadcasters.
Another
example of the censoring of shows and movies is the British Board of Film or
BBFC for short. This is a group of people who watch a film and review what
audience the film is suited for. They then put a rating on the film. The
ratings they dish out are…
U: This rating means the film
is suitable for all ages to watch.
PG: A Parental guidance movie
may include none specific/implied sexual dialogue, or violence that is lacking
in blood.
12a/12: These two ratings both mean
the film is ok for 12 year olds and over to watch. Anyone under 12 isn’t
allowed to see the movie at the cinema or purchase on DVD.
15: A 15 may include violence, occasional use of bad language, nudity and sex
is allowed, although not in graphic detail. A 15 rated is only available for
people who are aged 15 and over the watch.
18: Where due to the excessive violence,
language, and or sex. Then the film will be deemed unsuitable for anyone under
the age of 18 to view it.
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