Friday, 31 January 2014

Contracts, Legal and Ethical (Blog)

By Adam Joseph Reed

I am writing this blog to explain and describe the use of contracts in the media industry to NCTV and advice upon the use of them in their productions. A contract in business terms is an agreement that is signed by someone to show they agree with the statement. The statement is enforceable by law if the signer goes back on his terms.
There are many different types of contracts. Some of agreements listed on a contract will refer to confidentially. Something being confidential means when you sign the contract you are not allowed to refer to certain parts of the production outside of your working hours. An example of this is on the BBC One TV show Doctor Who. 2013 posed the 50th year anniversary of the British sci-fi series. As part of the large campaign to advertise and promote the 50th anniversary a 7 minute long webisode (an online exclusive episode) starring Paul McGann as the 8th Doctor set to be aired online on Friday 15th of November. The episode, only featuring a small number of cast members and sets was filmed in secrecy, with all the people who knew about it bound to keep their mouth shut by their contract, to not spoil the surprise of McGann’s return. Unfortunately someone did not keep to their signed agreement, as a few pictures of the set and new costume were spewed online, detailing the fact that such a mini episode existed and hosted the return of a past Doctor. This development forced the BBC’s hand to release the episode online a day earlier than scheduled, on Thursday 14th of November. In an interview with Paul he stated “keeping it a secret was the hard thing and what was quite disappointing was particularly the last few days seeing it getting leaked, gradually leaked onto the internet in stills and photographs.” http://www.youtube.com/watch?v=AUq1L1Q4Pfg. The person who posted the photos was fired from the BBC for violating the terms of his agreement. NCTV should take note of this as it shows that it is important for its members to sign for confidentiality agreement if a production is to be kept secretive, without spoilers leaking into Newspapers and articles online.     

An Exclusivity contract is where the rights are owned by a certain company and no one else. For example the rights to the Halo game series are in the hands of Microsoft alone. Meaning the games featuring Halo universe are only released for the Microsoft gaming console, the Xbox. Exclusive contracts ensure that only one company owns the rights to a franchise or even a person. I found an article dated from 2008 that states the TV Chef Jamie Oliver signed a contract that “will tie him exclusively to” Channel 4 “for the next two years.” http://www.telegraph.co.uk/news/celebritynews/3242731/Jamie-Oliver-signs-2-million-Channel-4-deal.html. This means the UK broadcaster Channel 4 offered him “£2 million” so that he will only cameo/present shows made and shown on their TV channel.

If NCTV wanted to secure a certain talent or franchise to only appear on their productions they would have to offer a sum of money and an exclusivity contract.

When hiring workers you have to take responsibility for any accidents they may have whilst working for your company. Health and Safety is where certain precautions to make sure people feel safe in the work environment. It is the employer’s duty to ensure that the welfare of its employees is taken into account. It is important for any company to invest in liability insurance so that if a worker did injure themselves it can be shown in a court of law that you did take precautions against what happened, and that the accident is in no way the company’s fault. I would advise that NCTV looks into getting liability insurance as, if it can be proved it was the company’s fault for an employee’s injury in the workplace then they can be sued by the victim and loose a considerable amount of money.

As well as looking after the wellbeing of the employees, you must also make sure they are not being discriminated against by other employees. Discrimination is the act of bullying someone because of their characteristics alone (for example sex, race, age, or religion). In 2006 on the 1st of October the Employment Equality (Age) Regulations 2006 was passed in the UK to prohibit “employers unreasonably discriminating against employees on grounds of age” http://en.wikipedia.org/wiki/Employment_Equality_(Age)_Regulations_2006 by making the act of discrimination illegal in the work place. 

If NCTV would be interested in using an already established show/character in one of their productions they would have to look into purchasing the rights to it. Copyright is a legal ownership of the rights to use/distribute something. These rights are mostly in the hands of the original creator of the piece, for example “the photographer of a photograph or the author of a book”   http://en.wikipedia.org/wiki/Copyright.Thi s legal concept is in place to make sure properties that the creator owns are not used by anyone else without the authorization of the owner.  

Something very similar to copyright is a trademark, as it is legally owned by a party. A trademark is a logo or symbol that is legally registered by a corporation to represent them. All logos that are classed as a trademark have a small font size R in a circle or TM next to the logo. The R means registered trademark. The small symbols are there to show that the logo has a corporate owner so cannot be used by anyone else without permission.

When working on a factual production about a person or group of people it is very important to paint portray them in a fair light. What this means is, say if NCTV was producing a show detailing peoples religious beliefs. Even if the crew working on the production do not believe in the same beliefs as the subject of the documentary they must not deny the religion or disrespect it. You must represent them well. To make sure you are not portraying them in a completely bad light. An example of this is the 30 minute BBC Panorama special ‘North Korea Undercover’ http://www.bbc.co.uk/iplayer/episode/b01s1mfw/Panorama_North_Korea_Undercover/. The special features a group of people going into North Korea under cover to film the state of the country. Despite the fact of going to a country with false identification being illegal, the BBC were allowed to get away with it as at the time North Korea was in the public interest and a social concern, as there was a looming threat of a nuclear war breaking out. Even if you agree that North Korea is a horrible place, you must admit the documentary does misrepresent it. A case of this is the creepy atmospheric soundtrack that underlies most of the production. This soundtrack immediately gives the impression that North Korea is bad. Whilst it may be true that North Korea is a scary place, it is not ethically sound to add a spooky score to glaze the 30 minute factual piece.  
     
The BBC when making shows follows the Code of Practice. According to the BBC website http://www.bbc.co.uk/commissioning/tv/how-we-work/business-requirements/code-of-practice.shtml the code “sets out the principles which are to be applied when the BBC is, for a purpose connected with the provision of Public Television services, agreeing terms for the commissioning of independent productions.”. The Code is on place to make sure serious topics are handled in a professional and respectful manner. It prohibits “the use of profanity, the negative portrayal of family life, irreverence for God and religion, illicit sex, drunkenness and addiction, presentation of cruelty, detailed techniques of crime, the use of horror for its own sake, and the negative portrayal of law enforcement officials” http://en.wikipedia.org/wiki/Code_of_Practices_for_Television_Broadcasters.

We must make sure that NCTV stays within the law. For this we must abide by the legislations put into motion. Such as the Race Relations Act of 1976. This was created to stop the discrimination of employees because of their race. Obscene Publications Act of 1959 was put into motion to ban the showing of certain actions or imagery judged as being obscene, on TV and film. An example of this act in motion is the video nasty list of early 80’s. This motion, led by Mary Whitehouse, prosecuted films that were deemed by them to be influencing people to commit murder and other crimes, making such films as ‘Evilspeak’ and ‘The Driller Killer’ banned in the UK. Most of the films put on trial involved scenes of violence with house hold objects. Sam Rami’s ‘The Evil Dead’ was put on trial for a scene of a pencil being inserted into someone’s ankle. Sam Rami went to court and defended the film, claiming it is fictitious due to the production hosting evil spirits, rather than using psychotic humans. This argument managed to sway the court, meaning it wasn’t put on the banned list.  Instead the film was released in 1990 with “approximately 2 mins cut” http://en.wikipedia.org/wiki/Video_nasty.  

Another example of the censoring of shows and movies is the British Board of Film or BBFC for short. This is a group of people who watch a film and review what audience the film is suited for. They then put a rating on the film. The ratings they dish out are…

U: This rating means the film is suitable for all ages to watch.
PG: A Parental guidance movie may include none specific/implied sexual dialogue, or violence that is lacking in blood.
12a/12: These two ratings both mean the film is ok for 12 year olds and over to watch. Anyone under 12 isn’t allowed to see the movie at the cinema or purchase on DVD.
15: A 15 may include violence, occasional use of bad language, nudity and sex is allowed, although not in graphic detail. A 15 rated is only available for people who are aged 15 and over the watch.  
18: Where due to the excessive violence, language, and or sex. Then the film will be deemed unsuitable for anyone under the age of 18 to view it.

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